Maximizing Forest Reserve Potential Through Targeted Outreach in Iowa’s Driftless Area

Case Study File: 

Even though the Driftless Area of Iowa is home to Iowa’s largest blocks of private and public forest, thousands of landowners in the Driftless Area who are enrolled in Iowa’s Forest Reserve Program do not have a Forest Management Plan, are not managing their woodland resource and have never been encouraged to work with a professional forester to develop and implement a plan for their woodlands. This project explored the effectiveness of using mass media and direct communication methods independently and collectively to influence the private landowners in the Driftless Area to work with a state or private forester to develop and implement a plan for their woodlands.

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