Research-based Communication Strategies


This study was conducted for the Northeastern Area Association of State Foresters (NAASF) to develop effective communications, outreach, and marketing strategies for the NAASF’s Forest Stewardship Project. Research for the study was conducted with residents in the U.S. Forest Service’s Northeastern Area states, which are Connecticut, Delaware, Illinois, Indiana, Iowa, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, West Virginia, and Wisconsin.

Authorized by the Cooperative Forestry Assistance Act of 1978, the Forest Stewardship Project provides technical assistance through state agency partners to landowners of about 31 million acres of non-industrial private forest land. The Forest Stewardship Project provides private landowners with information for managing their forests for a variety of goals. Participation in the Forest Stewardship Project is open to any non-industrial private forest landowner committed to the active management and stewardship of a forested property for at least 10 years.

Three primary research components made up this study. The first was four focus groups conducted with Northeastern Area residents in Ohio, New York, New Hampshire, and Wisconsin. The second component entailed a Web-based survey of State Foresters and Cooperative Forest Management Committee Members. A telephone survey of Northeastern Area residents made up the third component of the study.

The implications of the research detailed below are synthesized from all of the research. The research methodology is detailed in the report. The full findings are included in the report; this Executive Summary includes only the implications of the data.

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